The picture above illustrates the global affects of technology in a way we seldom address. As our global community becomes more interconnected, the extent to which the actions of one affect another increase. For example, a research study from the Massachusetts Institute of Technology published in the Energy Policy journal found a positive correlation between technology and energy use, resulting in increased greenhouse gas emissions. The landscapes of many less developed countries, like Ghana, are being changed by technology, as a result of the large-scale adoption of technology by more developed countries, like the United States. Citizens of more developed countries should be more accountable for their contributions to this global issue. National Geographic photojournalist Peter Essick is skilled at capturing this consequence of human behavior in a graphic medium. By applying a critical lens and examining the rhetorical tactics used by the photographer, we will be reminded of the impact our individual actions have on others.
The visual path the viewer follows is now directed to boy's face. His gaze is pointed to the left, out of frame, even though the boy's head and body still face forward. The vector of attention follows his, and questions are raised about the argument that his focus of attention warrants. To put this element of the image into context, cultural differences in eye contact should be accounted for. In this instance, the vector of attention created by the direction that he is peering in not only is an instance of logos, but speaks to the pathos, or emotional appeal, of the image also. In many East African cultures, avoiding eye contact is a sign of respect. Is the boy showing respect to the western photographer because of his age or status? He might simply be keeping his focus on the long trip ahead and annoyed at the arrogance of this westerner who impeding his progress, after all time is money, even in the recycling business. Each viewer has a unique set of experiences that determine which set of emotions may be evoked by the focus of the subject's eyes.
The red shirt that the boy wears is also builds upon the logos of the text. It is dirty and oversized, probably provides little protection from the hot Ghanaian sun. Color interpretations are also contingent on cultural background, so the emphasis of the boy's shirt, supporting logos by cropping, may also elicit an emotional response, supporting pathos. Red can symbolize courage and sacrifice, as this boy, if anything, is a hard worker with the courage to harvest wires from undesired electronics for survival. Even though he is young he is working to put food on his family's table or clothing on their backs. Is he sacrificing a chance to get an education so he can give back to those around him, or is education not even a concern because his very survival contingent on his performance at this task? He is also demonstrating courage and sacrifice of his personal well being. An article from the Lincoln Journal Star calls attention to how the "primitive" electronic waste, or e-waste, recycling process "includes toxic metals and acids" that "imperil [workers'] health." When workers come in contact with the electronic equipment, they are being exposed to many carcinogens. The boy has the courage to put himself at risk, but then again he may have no choice. Will those who view this image that have contributed to the electronic waste that would harm so many have the courage to make a stand, reducing consumption of electronic goods? Will those who have help those who have not who are working in inhumane conditions just to survive?
The framing of the image is another structural element that builds the overall logos of this text. The way that the photographer establishes the boundaries of the image can corroborate the argument as well. The proximity of the photographer to the boy is parallel to how close the audience is to this global issue. Each of our actions can affect other, even if they are miles away. Displacing an older computer model when we choose to purchase a newer one contributes to this global issue of technological waste. The composer of this text wants viewers to feel a part of the image, to represent that we are a part of the process and therefore a part of the problem.
In reflecting on life in his book Unweaving the Rainbow, biologist Richard Dawkins once described the current period of human development, stating "After sleeping through a hundred million centuries we have finally opened our eyes on a sumptuous planet, sparkling with color, bountiful with life [...]." This insightful comment is applicable to the recent changes, resulting from technological advances, that have "opened our eyes" on a global scale. The changes in technology have led to new perspectives and information. This increased knowledge of the world that surrounds us shifts our understanding of issues, both in a local and global context. Technological advancements can be a two-edged sword, both beneficial and unfavorable. As global citizens, we should be aware of the far-reaching effects of technology. A tangle of cords can serve as a simple reminder of the interconnectivity of our actions.
Works Cited
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